A key part of inbound marketing revolves around the use of appropriate landing pages by healthcare advertising agencies. A landing page is one which is linked to a particular offer. For example, an email subscription may include a registration link for an upcoming conference; the link goes to a dedicated landing page, rather than the general company website. Properly utilizing landing pages can help create brand awareness and increase the number of visitors who become customers.
Why are landing pages useful?
A landing page allows healthcare advertising agencies to target a very specific audience by presenting them with a relevant offer. This will convert a greater percentage of your website visitors into leads, and from leads into customers. Landing pages also can help minimize confusion. For example, a visitor to your main homepage may be lost about where to click in order to register for that conference and not follow through as a result. A visitor who ends up directly on the registration form as the landing page, however, will fill out and submit the form immediately.
Another benefit of landing pages is that they can allow your site visitors to download specific offers, allowing you to track which advertising efforts are most successful. Landing pages can present all kinds of extras:
- Free trials for some of your products
- Downloadable e-books or guides
- Discounts or coupons
- Registration forms
Studies show that businesses which offer multiple landing pages see far more leads than those with only a few landing pages. In fact, sites with between 31 and 40 unique landing pages see approximately seven times the number of leads than those sites with five or fewer landing pages. For sites with over 40 landing pages, and that multiple bumps up to 12 times more leads.
In the end, the real result you want is to turn your traffic into customers, and using multiple landing pages is one of the most successful ways to do just that. By making it easy for your audience to find exactly what they’re looking for, healthcare advertising agencies will see an increase in conversion from casual visitor to genuine customer. Find out how our company can help!