Healthcare marketing solutions used to mean a prominent listing in the Yellow Pages and a commercial on local TV. Well, the Yellow Pages are long gone, and TV commercials are expensive. Nowadays, the most effective way to promote your medical practice is with a strong online presence that centers around a high-traffic website.
A good website lets you stay connected to patients, compete with larger practices without breaking the bank, and provide valuable information to patients and other online users. But this only occurs if people visit your website, so follow these four steps and turn your website into an effective marketing tool for your practice.
1. Patient Emails
This is one of the quickest ways to promote your website. Ask for an email address on your new patient form. Send out a monthly newsletter with medical news or updates on your practice. If you send appointment reminders and medical information via email, add your URL at the end, or create a link where they can log on. It saves time and money, and it brings patients to the site.
2. Social Media
Facebook, Twitter, LinkedIn, and other networking sites are a great way to share articles and other information with current and prospective patients. If you post a new article or link on your website, share it on social media and watch the traffic pour in.
3. Business Listings
The Yellow Pages may be gone, but business listings are alive and well online. You can pay for a prominent listing, but even adding a listing for free – along with links to your website – will draw the attention of anyone looking for a new doctor or specialist.
4. Search Keywords
You might show up in Google search results, but no one will know if you show up on Page 5. When you create your website, add relevant keywords to your website content based on your area of specialty, location, physicians, and other relevant distinctions. And don’t forget to add those keywords as meta tags to your home page. This will send you to the top of the search results, which always leads to more clicks.
Your list of healthcare marketing solutions should always include activities that bring people to your website. It’s the best way to engage your patients, and to find new ones.