In a day of internet access from every corner of life, cell phones, laptops, MP3 players, and even the television, it is important to make sure your marketing practices keep up. The new form of communication is not picking up the phone and calling. It is texting, Facebooking, Tweeting, blogging and an abundance of new trends that pop up almost daily. These new technical advancements create a whole new avenue of marketing options for service providers.
Healthcare professionals need to keep up with these trends when mapping out their healthcare marketing. By placing advertising on sites such as Google, Facebook, My Space, Yahoo, etc. healthcare professionals can reach a previously untapped market. It is important when trying to get your information out to go to where the potential consumer is, and in this day and age they are on the web. By advertising where people are used to being, you reach them in their comfort zone, where they are more open to what you have to say.
- Learn to Tweet, and create a questions and answers forum to give your clients a place to reach out to you.
- Create a blog discussing current issues, research and concerns, or future possibilities.
- Take advantage of the new healthcare marketing sites such as CarePilot.com, or PsychologyToday.com and sign up as a provider. Some of these have a minimal monthly fee to providers and some are free. Some even include a scheduling option so your customers can schedule with you online.
- Create a Facebook page so that lapsed clients can find you again. Give clients an option to text you for appointments and information. These are just a few of the modern day marketing tools at your disposal. Step back and take a peek at what your son or daughter are doing, and let them give you insight as to what the latest social media is for you to tap into with your healthcare marketing.
When setting your budget and marketing plan it is important to stay in touch with current trends and social networks for you to get the most out of your healthcare marketing dollar. The new social medias provide free options as well as pay options for getting your name out there. So why not take advantage of them? Be an outside of the box thinker when coming up with your healthcare marketing strategies and watch your business grow.