Virtual Business Marketing, LLC is a medical practice marketing firm founded and run by a physician specializing in physician practice marketing using best practices of inbound marketing. Inbound marketing is the process of attracting potential patients with website content that delivers a promise or meets a need. Content can be in the form of a blog post, an eBook, whitepaper or webinar. Once that person expresses an interest in the content, the relationship continues through email or social media to continue delivering great content. The natural result is that the once unknown web visitor becomes a lead interested in learning more and then a patient who eagerly seeks the solution you offer. Most marketing firms are still entrenched in promulgating outbound messages which are intrusive by nature. Outbound marketing relies on interrupting a potential patient and pushing a message in front of them when they didn’t ask for it. For every outbound message we’ve all developed a coping mechanism. TV commercials have DVRs to contend with, unwarranted emails have spam folders, telemarketers have caller ID and junk mail has…well the trash can.
We use the Hubspot platform to manage the inbound marketing services which include content creation, blog writing, social media monitoring, search engine optimization, search engine marketing and social media optimization. As a medical marketing firm, we focus on delivering the same quality and attention to detail as a doctor gives a patient.
VB Marketing is here to diligently serve physician practices to get them online and engaged. Although doctors often use cutting edge technology for patient care, they often don’t use cutting edge technology to take care of their practice. As a result, many don’t have a website and the ones that do don’t know if that site is bringing in new patients. Our passion revolves around integrating inbound marketing best practices, web technology, and medical practice. Our medical practice marketing firm is here to deliver the marketing results you’ve always expected.