Why you Need to Think about SEO
Generating a successful practice for your medical business requires more than just a listing in the yellow pages and a sign on your door. You need a website, a blog, Facebook and Twitter to let your customers, know who you are and what you do. Perhaps you already have a website, but it may not be generating as many leads and patients as you would like. What you need is Medical SEO for Physicians-your secret weapon for getting patients to choose you as their medical practitioner.
Why Medical SEO is Your Secret Weapon
When you want to know something, you probably do what everyone else does, “Google it.” The goal of Google is to give us what we want, so Google ranks different web pages according to how well these have been liked by other users and according to how many keywords on the page match the search.
What is SEO for your Webpage?/strong>
There are two parts of SEO:
On-Page SEO:/strong> Google searches your page to find out the keywords to give your On-Page rank.
Off-Page SEO: This refers to the way other web sites value or link to your pages, giving your website more authority, and thus a higher ranking.
However, only about 15% of Google optimization comes from on-page SEO. Even if you’ve done everything you can to optimize your website for the right keywords, that may not make Google give you a high rank which someone searches, “Dallas pediatrician” or “Houston plastic surgeon.”
Blogging can help you Optimize Off-Page SEO
Here is where medical SEO becomes your secret weapon. You can create authority for your website by writing an informational blog about your medical specialty as part of your website. By blogging, you bring in traffic, which helps make your website more authoritative for Google. In fact, research indicates that sites that blog 20 times a month have 4 times the traffic and 5 times the number of leads as websites with no blog. Moreover, you can further increase traffic to your blog and website by using social media like Facebook and Twitter.
One advantage of the digital age is that website medical SEO can be analyzed and adjusted, so that web visits turn into leads, which become contacts and then new patients. Contact us if you need help with your Medical SEO.