Medical SEO or search engine optimization is the process of getting your website ranked high in the major search engines like Google. Google wants to give the users a good experience performing searches so they need to serve up websites that are relevant to the keyword entered and authoritative.
On-page optimization is where a website owner tells Google that it’s web page is relevant by including the keyword in a few important areas. These areas include:
- Page URL
- Page title
- Header (H1) tag
- Body of content
- Meta description
- Meta keyword
If you want to know what is displayed on your header tag and page title, you can use this neat tool, enter your website URL and it will tell you. In order to change these elements, you’ll need access to the back-end of your website. Once you access the editing portion of your website, you can change the meta description and meta keywords as well.
Medical SEO is only part of an overall marketing strategy. This just covered on-page optimization but there is still off-page optimization, blogging, Social Media and a host of other factors that affect your ability to get website visitors to come in to your office. For a broad overview download our Marketing Health Services in the Digital Age or contact us today.