An Inbound Marketing Agency focuses on attracting clients with great content and compelling offers while an outbound agency uses a marketing hammer to drive home a message to a large crowd in order to persuade a few to become clients. Outbound marketers use television, radio and direct mailers to send their message to people that never asked for it.
Google Places for Doctors
Google has created over 49 million web pages for local businesses called Google Places pages. There are Google Places for doctors that already exist for your practice. Actually they are for the users of Google to find local businesses, their phone numbers, address and any reviews. The business owners can “claim” the page. Once it’s claimed, they can edit it, add videos, add coupons and put a link back to their website.
Mobile Marketing for Doctors
Mobile marketing for doctors means you can now reach potential patients on their terms, through their smartphone. The game has changed and you may not even realize how dramatic that change is. People don’t just love their smartphones, they LOVE them ! Think about what you take with you when you leave the house..your wallet, your keys and your phone.
Medical Website for Doctors
Having a medical website for doctors is no longer optional. The internet has changed the way consumers seek goods and services. Instead of relying on a helpful salesperson to educate them on their options, today’s internet user reads reviews online, subscribes to blogs and chats with friends on Facebook about their decisions. A medical website for doctors is the greatest marketing tool available.
Doctor Ads and Google Pay Per Click
Doctor ads come in a variety of forms but a more recent form is with Google Pay Per Click. Once an ad is placed with Google, it only shows up when someone types a specific word or phrase. You get to control which phrase triggers your ad. So if someone types “Houston plastic surgeon” in the search box, you can have your ad show up.
Social Media and Healthcare Marketing
Word of mouth marketing has a new name, Social Media Marketing for doctors. Social Media and Healthcare marketing can quickly bring your practice to the front of the line. It’s not unusual for people to have 200 or even 2000 “friends” on Facebook. When they get excited about something, they tell their friends….all 2000 AT THE SAME TIME!