Physician Internet Marketing Funnel
Physician internet marketing must get a doctor’s website visible online but most physicians have no idea what their website is doing for their practice. A medical website for doctors is a business tool that should have a business purpose. The purpose is to generate leads that lead to sales. In medical practice, the purpose is to generate a list of people interested in your services and then convince them to come see you.
Having a steady stream of traffic to your website is not making the best and highest use of your site. You need a process to handle the website visitor who is not ready for an appointment which will be the overwhelming majority of visitors. Converting a website visitor into a lead involves giving them something useful to download or watch such as an eBook, a whitepaper or a webinar on some topic of interest to them. In order to access your advanced content, they give you their name and email address.
You can then launch a lead nurturing campaign which is a series of emails sent to the lead that offers them even more content that is relevant to their needs. Over time, some of these leads come to trust you as a valued resource and when the time is right, they make an appointment. When physician internet marketing is done properly, you will know not only the number of visitors to your site but how many became leads and how many of those leads became patients. You will also know if they came from Facebook, YouTube, Twitter, LinkedIn, Google PPC ad or Google organic search. And it’s not a passive exercise where you simply observe the results. You can and should actively make changes to each step of the process to improve the results. This is how an inbound marketing agency that specializes in physician internet marketing works and this is what you should expect….results.